RE: "Death of the Corporation"

The Bits blog at the NYT sees the increase of consumer-generated content and the willingness of companies to incorporate "amateur" content into their marketing as the harbinger of the "Death of the individual corporation." I can't agree. Companies might need to be increasingly flexible in their marketing and sales strategies in order to sell their media (content), software, and hardware, but I don't think this empowers the individual. Rather, their conglomerations just continue to feed in to the accumulation of wealth, and of taste, into the hands of a few. In order to get control into citizens hands, people will have to have control of their media without corporations acting as the gatekeepers. I'm not sure that's possible.