I received an email promotion from Borders today with the lofty tagline, "introducing a real bookstore. Online." If only it were.
I clicked on the "books" tab of the landing page, well, since they were promoting that it's a bookstore, right? The tab leads to a list of topsellers, with star ratings, covers, and basic bibliographic information. To get to non-bestsellers, or most other titles, various links are offered across the top and left side bars to navigate, etc. Then I clicked on the link to "Are you there vodka, it's me, Chelsea." I'm not a fan of Chelsea Handler's, so her marketing department did a great job suckering me in with the nostalgic Judy Blume reference.
The book page in no way suggests a "brick" bookstore. The book description consists of three paragraphs, and given the title, I would bet that the marketing department that handled the book is equally disappointed in the presentation here. Oh, wait, after a minute of searching I've found the skimpy "Customer Reviews" link. I suppose in that way it's like a bookstore--sometimes it takes a few minutes to find someone else who's read the book.
So, this is not a real bookstore--online. There are no books to browse, it takes one a while to find a way around the "bookstore," and there are no books to browse! Amazon's not perfect, but at least they have that part right.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment